“But Microsoft needs to address the perception problem, which runs deep and could have repercussions on sales of future products if the company doesn’t manage to fix it. Executives showed just how real the problem is by running a brief video collected during a recent customer study conducted by the company. Microsoft chose people for the study who continue to use XP and who said that they weren’t interested in upgrading to Vista because of its bad reputation. Microsoft offered to show the people the next version of the operating system to see if they might be interested in it when it comes out.
The people loved the future version and said they’d definitely upgrade. Then they learned that the software they loved was actually Vista, not some future version of the operating system.”